Richard Earle majored in English,
American Studies, and Music at Amherst College.
Following a brief stint as a television writer
and producer at WBZ-TV in Boston, Mr. Earle
joined Benton & Bowles in New York City,
and began an advertising career that spanned over
35 years at 6 U. S. Advertising Agencies,
including Doyle Dane Bernbach, Marsteller,
Rumrill-Hoyt, Grey, and most recently, Saatchi
& Saatchi, New York, where he held the
position of Executive Vice President, Group
Creative Director.
During this time he wrote and supervised major
national campaigns for such clients as Procter
& Gamble, Johnson & Johnson, Revlon, and
Canada Dry.He also
created or supervised a number of award-winning
public service campaigns, including the Keep
America Beautiful "Crying Indian"
series, and the first national anti-drug abuse
campaign for the National Institute of Mental
Health. His work has won the Gold Lion at Cannes,
a Gold "Mobius," 2 Gold
"Effies," and over 50 other major
industry awards.
His work on the NIMH
anti-drug abuse campaign led to an invitation to
serve as President and then Chairman of the
Washington-based National Coordinating Council on
Drug Education. His Reader’s Digest Article
"How to Talk to your Child About Drug
Abuse" written during that time was the
magazine’s most-requested reprint.
As Creative Director on
Johnson & Johnson's Tylenol brand, Earle was
responsible for all strategy and advertising
leading to that brand's survival after two
separate tampering incidents. The story of that
remarkable recovery is studied and analyzed by
business schools throughout the world.
During
the past 10 years, Earle has served as
advertising and media consultant to a number of
public interest and political initiative
organizations such as U.S. Term Limits,
Massachusetts Department of Public Health
(Tobacco Control Program), Massachusetts Council
on Compulsive Gambling, Massachusetts Department
of Environmental Protection, Clean Energy Fund,
Clean Energy States Alliance, Mullen Advertising
for Project Safe Neighborhoods, University of
Toronto Youth Gambling Media Evaluation, and
Danya International, Washington DC, for the
Office of National Drug Control Policy National
Youth Anti-Drug Media Campaign.
Mr. Earle
has lectured extensively in North and South
America and Europe on such subjects as Strategy
and Copy Evaluation, Youth Marketing, Global
Marketing, "Saving a Wounded Brand"
(the Tylenol Tampering Crisis,) and has given
over 30 keynote speeches, college lectures and
workshop presentations on Social Marketing (See Services & Products for details.)
Appointed
a Visiting Scientist in 2005 at the Harvard
School of Public Health, he is Co-teacher of the
Course: "Managing a Social Marketing Media
Campaign."
Richard
Earle lives in Gloucester, Massachusetts, with
his wife of 45 years, Pat, a Political Campaign
Manager and writer. They are the parents of two
daughters, Melissa Earle, a Doctoral Candidate at
Hunter College and Program Director of the
Dreitzer Clinic in New York City, and Carol
Burnham, Director of the Windhover Dance Company
in Massachusetts, and are the grandparents of TS
(Tess) Felicity Burnham.
Active in
Cape Ann cultural affairs, Richard Earle is a
Board Member and Marketing Vice president of the
Cape Ann Symphony, Board Member and former
President of the Arts North of Boston Alliance,
and a Board Member of the Creative Economy
Association of the North Shore. A member of BMI
and the Dramatists Guild, Earle was co-author and
lyricist for the original musical "The
Battle for Pigeon Cove Harbor."
Earle has
been selected for the past five editions of
"Who's Who In America.""
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